West Loop Financial LLCHow To Protect Us From Ourselves – West Loop Financial LLC https://www.westloopfinancial.com Evolutionize Site Wed, 19 Aug 2020 20:50:49 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.22 How To Protect Us From Ourselves https://www.westloopfinancial.com/2014/07/14/how-to-protect-us-from-ourselves/ https://www.westloopfinancial.com/2014/07/14/how-to-protect-us-from-ourselves/#respond Mon, 14 Jul 2014 15:49:05 +0000 http://evolvemypractice.com/?p=1120 I recently read “The Hour Between Dog and Wolf” by John Coates, and it’s one of the best books on human behavior and finance I’ve ever come across. It could literally help investors get protection from their greatest enemies: themselves. By way of background, Coates is a senior research fellow in neuroscience and finance at the...

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]]> I recently read “The Hour Between Dog and Wolf” by John Coates, and it’s one of the best books on human behavior and finance I’ve ever come across. It could literally help investors get protection from their greatest enemies: themselves.

By way of background, Coates is a senior research fellow in neuroscience and finance at the University of Cambridge. After completing his doctoral degree, he worked for Goldman Sachs, Merrill Lynch and Deutsche Bank in New York, where he observed the powerful emotions driving traders.

Coates returned to Cambridge in 2004 to research the effects of the endocrine system on financial risk-taking. His book, published in 2012, is a great complement to Jason Zweig’s “Your Money and Your Brain.”

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