West Loop Financial LLCSpeaking the Language of Risk – West Loop Financial LLC https://www.westloopfinancial.com Evolutionize Site Wed, 19 Aug 2020 20:50:49 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.22 Speaking the Language of Risk https://www.westloopfinancial.com/2015/06/01/speaking-the-language-of-risk/ https://www.westloopfinancial.com/2015/06/01/speaking-the-language-of-risk/#respond Mon, 01 Jun 2015 09:00:43 +0000 http://evolvemypractice.com/?p=1931 When I say “risk” and you say “risk,” chances are high we don’t mean the same thing. The finance industry defines risk as something measurable. It is variability within a set of known limits. You may have heard it referred to as standard deviation or even volatility. Ultimately, it represents how much an investment wiggles...

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]]> When I say “risk” and you say “risk,” chances are high we don’t mean the same thing.

The finance industry defines risk as something measurable. It is variability within a set of known limits. You may have heard it referred to as standard deviation or even volatility. Ultimately, it represents how much an investment wiggles over time.

I’m an adviser who talks to humans. I also happen to be human. From my experience, I know humans outside the financial world define risk differently. In everyday life, we tend to think of risk as uncertainty, or what is left over after we have thought of everything else.

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