West Loop Financial LLCYour ‘Wealth Advisor’ Probably Isn’t One – West Loop Financial LLC https://www.westloopfinancial.com Evolutionize Site Wed, 19 Aug 2020 20:50:49 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.22 Your ‘Wealth Advisor’ Probably Isn’t One https://www.westloopfinancial.com/2015/11/02/your-wealth-advisor-probably-isnt-one/ https://www.westloopfinancial.com/2015/11/02/your-wealth-advisor-probably-isnt-one/#respond Mon, 02 Nov 2015 09:00:19 +0000 http://evolvemypractice.com/?p=2301 Last week, I wrote about an experience I had with a broker who took offense at the use of the term “broker” in a talk I gave to a group of investors. I found that odd because he is employed by a large brokerage firm. So I asked what he wanted to be called, and...

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]]> Last week, I wrote about an experience I had with a broker who took offense at the use of the term “broker” in a talk I gave to a group of investors. I found that odd because he is employed by a large brokerage firm. So I asked what he wanted to be called, and he said “wealth advisor.”

The deceptive use of “wealth advisor”

That exchange (which escalated into a complaint he filed with the event organizers for having me speak to this group of investors and expose active management as a zero-sum game) gave me pause. Why are brokers so sensitive about being called “brokers”?

Read the rest of the article at The Huffington Post.

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