West Loop Financial LLCNo Shortcuts in Evaluating Your Investment Risk – West Loop Financial LLC https://www.westloopfinancial.com Evolutionize Site Wed, 19 Aug 2020 20:50:49 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.22 No Shortcuts in Evaluating Your Investment Risk https://www.westloopfinancial.com/2016/03/14/no-shortcuts-in-evaluating-your-investment-risk/ https://www.westloopfinancial.com/2016/03/14/no-shortcuts-in-evaluating-your-investment-risk/#respond Mon, 14 Mar 2016 09:00:24 +0000 http://evolvemypractice.com/?p=2655 Early in my career, I worked for a big brokerage firm. Back then, I made a habit of seeking out the veteran stockbrokers and quizzing them about their careers. One day, I had a pretty extensive conversation about risk with one of those grizzled Wall Street guys. I’ll never forget it. “Let’s assume you’re moving...

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]]> Early in my career, I worked for a big brokerage firm. Back then, I made a habit of seeking out the veteran stockbrokers and quizzing them about their careers. One day, I had a pretty extensive conversation about risk with one of those grizzled Wall Street guys.

I’ll never forget it.

“Let’s assume you’re moving into a high-rise condominium in Florida, and there’re only two units for sale,” he said. “One is the penthouse — beautiful view, amazing balcony, but it’s 37 floors up. The other is a garden-level walkout unit. Not the same view, but on the first floor, and your door exits right onto the street.”

Read the rest of the article on The New York Times.

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