West Loop Financial LLCMeaningless Titles and Empty Promises in the Money Business – West Loop Financial LLC https://www.westloopfinancial.com Evolutionize Site Wed, 19 Aug 2020 20:50:49 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.22 Meaningless Titles and Empty Promises in the Money Business https://www.westloopfinancial.com/2016/07/18/meaningless-titles-and-empty-promises-in-the-money-business/ https://www.westloopfinancial.com/2016/07/18/meaningless-titles-and-empty-promises-in-the-money-business/#respond Mon, 18 Jul 2016 09:00:49 +0000 http://evolvemypractice.com/?p=2971 I fear the clever marketing in the traditional financial services industry continues to confuse many people. They see the title “financial adviser,” “financial planner” or “financial” anything and expect to receive unbiased advice. This concern makes me think of the sketch above, which I shared many years ago in a different context. Some expectations of...

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]]> I fear the clever marketing in the traditional financial services industry continues to confuse many people. They see the title “financial adviser,” “financial planner” or “financial” anything and expect to receive unbiased advice.

This concern makes me think of the sketch above, which I shared many years ago in a different context. Some expectations of the financial professionals we hire can lead to enormous disappointment, since these particular titles mean nothing. No universal standard of care exists that applies to the financial industry as a whole. Other than the financial professionals who are fiduciaries and must act in customers’ best interest, there is no requirement to put a client’s needs first.

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