West Loop Financial LLCHow Your Own Biases Are Hurting Your Portfolio – West Loop Financial LLC https://www.westloopfinancial.com Evolutionize Site Wed, 19 Aug 2020 20:50:49 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.22 How Your Own Biases Are Hurting Your Portfolio https://www.westloopfinancial.com/2016/10/10/biases-hurting-portfolio/ https://www.westloopfinancial.com/2016/10/10/biases-hurting-portfolio/#respond Mon, 10 Oct 2016 09:00:50 +0000 http://evolvemypractice.com/?p=3147 You’re no fool. But let’s imagine for a second that a major public figure said something—something false—over and over (and over) again. Regardless of its questionable veracity, is there a chance you’d be more likely to believe the proclamation simply because you’ve heard it often and recently? Like it or not, the answer is an...

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]]> You’re no fool. But let’s imagine for a second that a major public figure said something—something false—over and over (and over) again. Regardless of its questionable veracity, is there a chance you’d be more likely to believe the proclamation simply because you’ve heard it often and recently?

Like it or not, the answer is an emphatic “Yes.”

Read the rest of the article on Forbes.

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